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What Texas Bars and Clubs Need to Know About Advertising and Promotion

By Sholdon Daniels

A beautiful fictional bar in texas sits empty.
Don't get caught up in the mix with TABC regulators!

If you own or operate a public entertainment facility like a club or restaurant in Texas, it's important to understand the legal regulations that govern advertising and promotion.


Section 108.75 of the Texas Alcoholic Beverage Code sets out the rules and requirements for advertising and promotion in public entertainment facilities. Under this law, public entertainment facilities that hold a license to sell alcoholic beverages are required to comply with certain rules when it comes to advertising and promotion.


Public entertainment facilities that hold a license to sell alcoholic beverages in Texas are required to comply with the following rules when it comes to advertising and promotion:

  • All advertising and promotion must be truthful and not misleading.

  • All advertising and promotion must comply with state and federal laws and regulations, including those governing the sale and distribution of alcohol.

  • All advertising and promotion must comply with the terms and conditions of the facility's license to sell alcohol.

  • Advertising and promotion must not encourage or promote excessive or underage drinking.

Public entertainment facilities that violate the rules for advertising and promotion in Texas can be subject to significant legal and financial consequences. Depending on the severity of the violation, a facility may face fines, license suspensions or revocations, or other legal penalties.


If you own or operate a public entertainment facility in Texas, it's important to understand the legal requirements for running ads and promotions. By working with a knowledgeable entertainment lawyer like Attorney Sholdon Daniels, who understands these regulations and can help you navigate the complex legal landscape of the entertainment industry, you can ensure that your facility is in compliance with all relevant laws and regulations.


Contact me at 1-844-SHOLDON to learn more about how I can help you understand the legal requirements for advertising and promotion and stay in compliance with all relevant laws and regulations.

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